In the realm of corporate innovation and disruption, recognising and capitalising on demand zones is a strategic approach that can lead to remarkable success. In this article, we'll delve into what demand zones signify for a corporate disruption capability, why they are of paramount importance, and how they intricately guide the path to successful commercialisation within the corporate landscape.

In today's rapidly evolving business landscape, adaptability and innovation are paramount for long-term success. One of the strategies that forward-thinking companies employ to stay competitive is the establishment of disruption teams. These teams are tasked with challenging the status quo, fostering innovation, and driving change within the organisation. In this article, we'll explore how to create a disruption team in a corporate environment, provide examples of companies that have successfully implemented them, and discuss their ultimate goals, including addressing the risk of not innovating.